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I’m in love with all things hair, makeup, fashion and beauty. On this blog you can find anything from reviews on lipstick to supplements, as well as recipes alongside tips to protect your hair this summer! I’m your average girl. I get break outs, I have dry skin, and I like looking and feeling good. I hope I can help you by sharing what I love! If you have any questions let me know by filling out the form on the right hand side of the page!

Color Street Exposed

So I have been really debating about writing this post. Why? Because I don’t want to hurt other people and I don’t want to hurt their businesses. BUT upon learning about this I felt it needed to be shared. But first a little back story.

If you are a regular reader to my blog you know I love Direct Sales. I don’t do them, but I love to support women who have the hustle to do them, because direct sales are HARD. I have been a part of three MLM companies before. I learned a lot about Multi Level Marketing and there are companies that have left a bad taste in my mouth. One reason is that their products are usually pretty sub par for a high end price. There is (in my experience) usually a handful of products that work well and are worth your time and money, and the rest are kind of awful, but are peddled as incredible by their reps. My experience with Tyra Beauty was the worst. I feel that the reps we were lied to consistently, from day one. Even Tyra’s motivation for starting the direct sales line of the company was exposed. I felt hurt and also frustrated, because she was an idol of mine and I was seriously upset that she was not who she professed to be.

But the number one thing I hated about Tyra Beauty was that we were always in competition with the company itself. If you go the Mary Kay website and try to order products it will direct you to find a consultant. You literally can’t purchase these products without choosing a consultant, this is typical of direct sales companies. But that was never the case with Tyra Beauty. You could buy directly from the company and they said a portion of that money was redistributed as a bonus for the higher ranking reps. But only a portion. And with a rep making only 20% I am unsure why they thought it was necessary to do this to get us bonuses. Oh, because it’s not. Anyways the whole company was a mess and they closed their direct sales line before they hit their 3 year mark. Regardless I find it super dishonorable when a direct sales company is in direct competition with their representatives.

So back to Color Street. What does this have to do with them? You can’t buy Color Street direct from the site without a rep (if you do, they send the commision to the rep closest to you) and you’ve never seen Color Street on store shelves. Or have you? I love Color Street. It’s easy and long lasting and cute. I do my nails with their products all the time. You can read my full review about them here. I liked this company and even considered joining because they are just one dynamite product, and don’t have a bunch of crappy items I’d feel a lot pressure to sell. Then my sister came to me and told me she has seen a lot of competitors pop up, that were also 100% nail polish strips. I thought that to be odd because Color Street is supposed to hold the patent for these kinds of strips. But while I was at Ulta I saw the Incoco polish strips and picked them up to compare. That is what I do on this blog after all. 

But something struck me as odd right away. The strips are packaged similarly. Both Color Street and Incoco nail strips also come with the same files and little nail prep pads that have almost identical packaging. All I had to do was go to Incoco.com to learn the truth.

Not only are these two products the exact same formula and technology, but there is even a THIRD line.

Incoco (the parent company) has Color Street, which admittedly has the largest selection of the three. Then they have a second line, Incoco (their namesake). Incoco is a less expensive option with different patterns and designs. With color street costing a steep $13.00 for their designs and $11.00 for their solids, and Incoco is $7.99 for their designs and only $5.99 for their solids. These can be found in stores like Ulta. But that’s not all. They have a third Budget Option that sells at Walmart called Coconut. Coconut appears to have the smallest range and only has patterned designs, no solids, ringing in at $4.95.

While they don’t have repeating designs, some of the solid shades are exact matches. Take for example the picture on the right which is Giza Sands from Color Street on top of the solid shade Second Nature from Incoco. When it comes to patterns, I haven’t found any that exact, but many that VERY similar. Check out this comparison of Coconut’s Steal the Show next to Color Street’s Safari Chic below. If you like Safari Chic you can snag it at Walmart for less than half the price AND without paying for shipping.

So here is the deal – if you love color street, I still recommend you buy from your friends who you’d love to support. But I’d be lying if I said I am not going to start snagging Second Nature instead of Giza Sands (my go-to right now) because it’s cheaper, more accessible, and doesn’t require me to pay shipping. If you’ve been wanting to try it but can’t spend the money go to Walmart and grab some Coconut ones. Plus they all have different patterns. There are some patterns in Incoco you can’t get in Color Street that are SUPER cute. As for becoming a rep, I was honestly considering it with Color Street. I have a lot of friends who sell it and I love the product. Unlike other companies, this one only needed one dynamite thing, because they only sell one thing. I thought this could be it for me, but I was wrong. I am so bummed that the company competes against it’s own reps like this.

Comments 41
  1. I am so bummed to learn this about ColorStreet. I love their products. I’ll have to venture out to get a set of these others and see if there is any difference myself. It’s very sad that a company would do this.

  2. Incoco & coconut and color street are all the same, sister companies , they belong to Fa Park the man who holds the patent to nail strips. It’s like having a good(coconut) better (incoco) Best (Color Street). I loved them all I started with incoco and coconut. It just seemed that coconut was more stickerish with no give/le way for mistakes. But the products are almost the same. Their are so many choices with color street!

  3. I am a Color Street stylist and love the product. I am not thrilled to learn about the cheaper versions of same product and do hope Mr Park fades them out by years end as it seems like a disservice to us stylists.

  4. I have heard that he is saying he will be phasing out Incoco and Coconut, but I will believe it when I see it!

    If you know a little about business and mark ups, the truth that is sad in this situation is that the consultants and consumers are not being treated fairly at all. Fa Park can clearly make money selling these at $2.50 wholesale to Walmart. This means they cost less than $1.25 to manufacture landed. So why do Color Street consumers have to pay more than double the retail price for the namesake line? Especially when he is selling direct to consumer through reps. Reps don't make 50%, which means Fa Park is making more than the total retail price of his medium priced line, every time one of you sells a set of his high end line. Why? Why don't you make more? Mary Kay starts reps at 50%, seems like he easily could too and would still make more of Color Street than Incoco. And Mary Kay pays for ad space in Vouge and other magazines. I feel it is sad because you all are doing ALL the work to get this company out there, and he is charging consumers a premium price and under paying his consultants.

  5. I also am a rep & i am not too happy. The fact that i am being charged $10 a month for the "stylist website" & only get 25% & still have to pay for shipping & still have to pay FULL PRICE for product! I am gonna cut my losses because im not about scamming people. I am an honest person & have had multiple clients ask if incoco & coconut r the same & i have not lied to them nor will i ever. I am so disappointed because i LOVE the product.

  6. I also am a Color Street stylist. Not only do the above comments ring true, Color Street also does not stand behind their over priced product. When a customer has problems with their nails cracking, chipping, not adhering properly and so on the response from Color Street is "Well nothing is perfect" or "apply a top coat" or "apply 2 strips to 1 nail" Customers feel mislead since the advertising makes them seem so perfect. The 7-14 days they are supposed to last is more accurately 7 days, 10 at very best.

  7. I am a CS stylist. My everyday job is research. I will definitely put time and research in this news. I am feeling a little duped.

  8. I am considering becoming a Color Street stylist and knew about the other lines. In fact I asked the person that was bringing me in and she stated that as the contracts expire in these lines they are no longer renewing them. i.e. Target no longer carries them. (Though I have not been there recently to check.) I am concerned about the lack of customer support if there are issues and will ask her about this. Have any other stylists run into this issue?

  9. I honestly don't see the big deal that there are other options…Color Street is the best, and that is that. I joined recently and am enjoying myself very much as I am paying off my credit card debt and taking care of my family. It's an amazing family that you can't get from buying your strips at Walmart or Ulta.

  10. So I was aware thatincoco andncolor Street are the same company. I buy both 🙂 My Walmart still sells incoco and they are exactly the same quality, but the color options are very limited. So I still buy color street from my friends when I’m in the mood for a particular color combination to match a look or my mood or when a unique pattern comes out. Incoco is for when I’m not picky. There’s room for both I think.I sometimes wondered if incoco designs are colorstreet rejects lol. It would be a good way for the company to offload unpopular colors.

  11. Very interesting! As a test, and before I saw this article, I happened to put a combination of Color Street and Incoco on my nails. The Incoco seemed thinner? They started chipping in about three days. The color street nails haven't budged at all! On my toes, there is almost zero difference. So, in my mind, there is substance to back up the price difference. As someone who has never had a professional manicure, I don't know how often I'll be buying color Street from my friend ($0 to $13 is a big jump ;-)) but I've had these nails on for over two weeks and, other than grow out, the Color Street look nearly perfect!

  12. I just learned about Color Street and love the product. I also found the Incoco versions at Walmart ($4.97/$6.88) and Ulta ($7.99) and purchased a couple of them but haven't tried them yet. Color Street still has the widest options and I will continue to support my CS stylist. I may even sign up.
    As for the cost difference between the products, remember that this is an MLM and there are lots of people getting a chunk of the $11-$13 price. First, for a better deal there's a buy 3/get 1 free offer (at least it's been available since I started buying) making them $8.25-$9.75, then there are hostess credits and freebees, the stylist commission is 25-35% depending on sales and finally, there are usually commissions up the chain of an MLM (this doesn't include the obvious – the cost of making the product). So, Fa Park isn't making a $10+ profit on each pack of Color Street nails. Use all 3 options, if you like, for the widest range of choices and for convenience … and have fun with the nails!

  13. I use Color Street and have been SO pleased with their durability. I saw Incoco in a store and thought I'd give them a try. I was not nearly as impressed with Incoco.They were thinner, more flimsy, and did not hold up like Color Street.I am not a Stylist, just a customer who is much more impressed with my Color Street strips than those with the Incoco label.

  14. But also out of that $10.50 is the cost of making the nails, the packaging cost, the cost of labor plus other costs. So the true profit to the company is not $10.50, it's much less. Just the same as any company. And as someone else mentioned, there is always a B3G1 making the nails less per set than $11-$13 a piece.

  15. My daughter just became a CS Stylist and I've never seen her more addicted to a product than Color Street. I don't care if these companies are all related I just know if it makes my daughter happy and she is able to share the B3G1 free it's worth it to me. She's not even looking at the money she's excited that she's getting free products and then she's able to buy more and share with others. It's a win-win for everybody. She's only been in it a few months and even though the polish last on her almost 14 days and on me a little less due to manual labor jobs she's ready to remove the polish because she loves all the designs and just can't wait to try them all. Lol!! She's gotten me hooked now and im looking forward to my first online party she's doing for me just so I can win more mail sets.

  16. I work for Color Street and I hate it. The business side of things is so crooked. It is a pyramid scheme. The stylists are going into debt stocking up of hundreds sometimes thousands of sets. You have to pay website fees, you have to pay for shipping and gifts. You hand out samples you paid money for, even to people that have no intention of buying. People want free. I have had a customer that won 2 free sets and didnt use them for 2 months and still has never made a purchase. The stylists above me are begging me to BQ (bonus qualify) by the end of the month so they can rank up. Not so I can be successful..but to benefit them. So i am proud to say i am quitting this pyramid scheme. It is a headache. These women are not teammates.They are savages. They are selfish. They are greedy. And they are soon going to be bankrupt.

  17. I think it's funny when people say they spend all this money on inventory when I've already made my money back from my kit I purchased and I haven't spent a dime on inventory and they have so many opportunities for free stuff that I'm not spending money out of pocket! I'm doing it for extra cash and for the fun of it! I'm not expecting to make big money! If u spent a bunch on inventory that's dumb the lady I enrolled with even told me dont spend money on inventory and the samples dont cost much plus I still actually haven't ran out of samples yet from my kit so I haven't had to buy any yet!I'm also not building a team and people keep saying with out that your not making anything but just for extra cash not making a team I'm getting free stuff and making cash I didnt have before so I cool with that and I'm making exactly what I wanted to and once again I'm not building a team! I also love that I can make peoples days by hosting online parties because there getting free sets while I'm making comminison for basically doing nothing but be on social media! Fa park is still phasing out in coco and coconut nail art because he wants to stick to the mlm with color street and if u notice incoco and the other ones dont have as many choices to choose from! Only thing I will say is u have to be willing to reach out if your a stylist that's how u get new people to buy is meeting new people through other parties and if ur not booking parties ur not meeting new people to buy and if ur out In public and someone compliments ur nails that's the time to say hey try this sample but if u dont do those things it wont work and some of yall think people will just come to u and yall reached out to like 10 people no one bought any and yall gave up cuz u realized u didnt make anything! last thing the 10 dollars a month u have to pay for ur virtual office is nothing with what ur making i barely notice it's gone out of my bank account

  18. They did nothing wrong, Incoco was created first and is a sister company to Color Street. Once they're sold out, that's it. You will only be able to purchase through a Color Street Stylist 🙂

  19. I have never once had Color Street tell me that they can't replace a set that is defective. Send customer support photos and a description of the issue and they will resolve it.

  20. That profit goes to everyone else working for the company, there are so many people behind the scenes. No to mention the Stylists who earn bonuses. Mr Park gives so much back to charities and emergency relief, and his story is an absolute inspiration. He worked for 20 years to create Color Street and I applaud his determination. His story is the epitome of the American dream.

  21. In my case….incoco is a subpar product.It barely lasts on my nails for more then 4 or 5 days before starting to peel and I can peel them off.Color street I can wear for 3 weeks before they start to lift and I can peel the polish off.I do like Incoco's colors since they match CS, just the quality on MY nails is horrid.Like I can't even wear gel polish longer then a week before being able to pick it off.

  22. To Unknown: That's not true. Coconut Nail Art and Incoco just released new patterns for 2020. They release new patterns/designs on a yearly basis. So not as often as Color Street but it's definitely a lie to say that once they're sold out, that's it.

  23. FYI to anyone reading this and thinking about Rarity Nails: Rarity Nails get's their wraps from Huizi International a manufacturer in China. Huizi sells their wraps to many people who then resell them. If you are truly interested in selling wraps go directly to Huizi International and buy wholesale from them. Then you get to pick what wraps you actually sell and get 100% of the sales.

  24. Peeling any nail polish off your nails is really bad for your nail health!! Please use nail polish remover only. Your nails will gradually improve over 6 – 12 months as the weak nail grows out.

  25. I was going to say the same thing! I’m so sorry you had such a bad experience! Yikes!! My team is amazing! They help and support each other. Share ideas! I have never been pressured to do anything!

  26. You are correct.Incoco and coconut will never disappear from store shelves.This was promised years ago and has never come to fruition.I sold color street for over a year and found the company to have overall horrendous practices and last time i checked,they had an F rating with the BBB because of their horrible customer service.I quit because I couldn't stand by the company anymore.Product is amazing,company completely sucks.

  27. I have used both Incoco and CS and personally, I put a clear top coat on both because at work I wash my hands and use sanitizer often. I find they both last pretty well. About a week with Incoco, but I paid half for them. About 2 weeks with CS. So, I think it is what you're in the mood for.

  28. Yep I was buying incocco long before color street. But incocco use to have 100's of colors and designs online. I was buying them in 2012. And always had the cutest vacation nails. I had stocked up on some the end of 2015 right before I got married. Then a couple years later went on line to the website to only find that it was now color street. I do still buy incocco at Ulta. They were actually on sale for $4. Only had a small selection which was fine. And I did buy the coconut at walmart in the nude color but haven't tried them yet. I do miss Incocco being online and not having to wait for new colors be to come out ect. But with that being said I do buy color street and I'm even having a party to support my friend sister who is a stylist.

  29. I am also a colorstreet stylist and I have had nothing but problems with this company, they do NOT stand behind their product or their stylists. Their customer support is severely lacking and I'm constantly missing items out of my orders yes they are usually large orders and its only human to error but when I keep having to contact them for missing product it makes ME look bad. I've started doing unbox video's to protect myself. I've yet to receive any of the proclaimed rewards for selling and now most recently I purchased 6 sets of testers, glitters and mystery non glitter testers. They sent me all the same product which they did the first time I ordered them saying its whats available, I requested to return them but of course it's in the return policy not eligible. They've got a pretty good scam it seems, oh and never once have I received more than 25% of my sales even though they advertise 25-30% sales commission. Color street will fade out before the rest of them but not before they scam a bunch of money out of women who truly desire to try to make this company work.

  30. I don't know what y'all are talking about incoco for color street is the best! My Moms is a stylist and I even wear them.

  31. I like the product, however I think its way over priced.Most people enjoy the creative combos.I know I do.But, what a waste when you can't be assured your 45% used set will be any good later.They ought to sell different quantities.I was lucky enough to find a "stylist" who works the system.She sells every set, even retired ones for 7 bucks each.At that price I don't mind losing some to them drying out.

  32. As a stylist, I will say that Incoco, Coconut, and Color Street ARE all the same formula and whatnot. That being said, we've been informed right after Christmas that Incoco and Coconut will both be phased out of stores and GONE (yes, gone for good) by April of this year. Why? Because they're sticking with Color Street and doing away with Incoco and Coconut. So, if you want your Incoco and Coconut sets, you're going to have to stock up while you can. But if you want to make the switch, as you'd be getting a full mani for between $5.50-$7 per set (each package comes with two sets, and the french tips are the ones that are $7 per full mani), it's still a pretty good deal.

  33. To all of the above: I actually love the Color Street products and I'm an Incoco nail strip collector. It was just announced in January 2021 that both Incoco and Coconut brands are being phased out and will be completely pulled from the shelves from both Wal-Mart and Ulta no later than April 2021 in order to focus on growing the Color Street brand. That came to me from a Color Street representative.Happy hunting!

  34. Leah, That is a heck of an idea! I need the help I get as a stylist from an upline, etc. due to my special health issues. But if I felt comfy doing ALL that work alone? the ads, content, etc. I'd totally do that.

  35. So here we are in September 2021 and both Incoco and Coconut brand are still sold at Walmart. Ulta stopped carrying Incoco. Though Walmart did not.

  36. As a Color Street Stylist, I can tell you that these companies are actually previous versions of the Color Street formula, as developed by Mr. Fa Park. Color Street is the premier line, while the others are shorter lasting/not as versatile, etc. Coconut has actually been completely stopped, now, and Incoco is on its way out, too. Only 3 national store names even carry Incoco anymore. That's because Mr. Park doesn't want to sell inferior products. As a result, Color Street will soon become the only product that is available. Other brands have come out either "real nail polish strips", but if you look at the ingredients available on the patent forms, you will notice that they all include an additional adhesive, as their strips are actually 100% dry, vs 95% dry from Color Street. I hope this helps clear up any questions!

  37. Unknown, so not true.You can go to the Incoco Website in Thailand and buy the nail polish strips and they ship worldwide.(Probably where the Color Street polish strips are manufactured).A lot of DS companies lie and mislead their consultants.I have seen it far too often, watched as women I knew were lied to right up to the end.You can still buy cheap polish strips that last as well.Personally I am a nail dip lover now and find it far cheaper, and longer lasting.

  38. FTC regulates Made in USA labels.The nail strips are made in NJ. Other products they are releasing IDK about. Can you give a link for Inoco? I can't find it. Only old sets available when I looked.

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