Wednesday, July 16, 2014

Why do I see Salon Products at Walmart sometimes?



What a great question! This is actually one of the industries biggest problems. It's called Product Diversion and it's a huge issue!


Once when I was in cosmetology school we had a business class where a Paul Mitchell representative came in and talked to us about this issue. He began by introducing himself and picking 3 girls at random to go on a "field trip" with him. They left for about 10 minutes and came back. While they were gone the rep and the girls walked to a CVS pharmacy that was right next to our school and he purchased 3 Paul Mitchell products from their shelves (a shampoo, a conditioner, and a styling gel). He came back and wrote "DIVERTED" on those three products and then pulled identical products out of his bag (but without the word on it). He then took six clear cups out of his bag and wrote "diverted" on three of them. He squirted the 3 products from the pharmacy into the cups marked "diverted". Then he squirted the true (but identical) products from Paul Mitchell that were in his bag into the other cups and put them side by side. One of the sets were identical but smelled different, while the other two sets looked different as well as having different consistencies.

He had two of the girls volunteer to go have their hair washed with the products (one with the real product and one with diverted products). While they were gone getting their hair washed he explained to us that this is called diversion. One of two things usually happens in the case of someone having professional products in their stores. The product is either a counterfeit (yes there are whole factories that make counterfeit product!) or expired (and was supposed to be thrown out, but instead was sold, usually under the table). The two girls returned to the class room and we all came up to touch and smell their hair and examine their scalp. We could see that one felt soft, smooth, and hydrated, while the other was dull, lifeless, and there were several signs of dryness at the scalp and ends.
This picture depicts the contents of two bottles of
TIGI Bed Head Resurrection Conditioner. The top was bought
from a Salon, and the bottom from a Target.
Do you see the difference? 

The biggest problem is people buy these products at drugstores and they think they are getting the real thing. So someone could buy this shampoo and conditioner at CVS, use it and decide it's not better than suave and that Paul Mitchell products are a rip off. It's so sad because those products are great!

Why don't the products get taken off the shelves? It would cost a lot of time and money for companies to do that. They do their best, but it's a long process. There are a couple of brands who do choose to sell salon professional products in big box stores to try and stop people from selling fakes. The problem is that diversion still happens in these stores. The real product could be sitting on a shelf at Target right next to a fake one! And these brands are few and far between.

This pictures shows a bottle of what looked like
CHI hairspray bought from TJ MAXX, but was revealed to be an old and
discontinued product that was repackaged and sold!
There are a couple of companies as well who are very high end and work very hard to keep their products salon exclusive. As a stylist I can go to a professionals only store and purchase products by brands professional brands at a wholesale price. I can then sell these products or use them at home for myself or on clients in the salon. However there are some exclusive companies that work really hard to prevent diversion by not even allowing their brands in these kinds of stores that are exclusive to professionals! That's because somethings pros are responsible for diverting product too (it's sad but true). Some of these companies are Aveda, Euphoria, Living Proof and a few others. If you ever see these brands on a big box store shelf you can guarantee that it is not real! For a pro to even get ahold of them they have to sign a deal with the company and order directly form them.

So how I can I tell if it is real or fake? The only way to know you are getting authentic products is to buy from your salon and your salon only! There are a couple of other signs, like not using the barcode on the product, or not seeing a part number or code, but in the end you should buy from your salon. Why? Because you love your stylist! Buying from your salon and stylist will help support local business, support your amazing stylist and you will be guaranteed real product every time! Plus your stylist has your back! They will always recommend you the best products for you hair, and not just whatever looks good.


***Thanks to Shyanne Boyer for asking this question*** 

34 comments:

  1. In reference to one picture on this post: from snopes- reply from CHI~Recently, several of our customers have noticed cans of CHI® products with labels covering up other products. We sincerely wish to clear up any confusion. The Egyptian Oil and French Oil and other cans you may have seen were originally another CHI® product brand we manufactured. Due to a legal challenge that arose concerning the new brand names and designs, we were forced to cease production. As a result of this, we were left with many empty cylinders. To avoid them taking up vital space in our warehouse but most importantly, adding unnecessary waste to landfills, we decided to uphold our environmentally conscious efforts that we have maintained since 1986. We felt we made the right decision by placing original CHI® labels over these cylinders and filling them with our CHI® formulas. Therefore, the product is authentically made by Farouk Systems with the correct CHI® label on them and product inside. We sincerely apologize for any confusion this may have caused our customers.

    ReplyDelete
  2. beauty and health products"Natural cures / Home Remedy is one of the best alternatives of medicine therapy which does not have side effects, safe for the body, and help you live long

    ReplyDelete
  3. Incredible posting this is from you. I am really and truly thrilled to read this marvelous post. You've really impressed me today. I hope you'll continue to do so! go now

    ReplyDelete
  4. I have been a Tonsorial Artist for 45 years. I would also like to add to this post that if products are diverted, it takes our business away from us, and we are the only ones that can prescribe the proper products for your individual needs. We have spent a lot of money and time to learn our trade. We hold credentials that are exactly like a Lawyer or a Doctor, and to us our products are medicine for your hair, to be prescribed as a Doctor would do. I am proud of my profession, I have worked behind the chair, I have done platform work, I have had my models appear in style books,I have taught beauty school,I worked for a Beauty Supply House setting up their educational programs, and I spent 11 years as a State Board Examiner for the state of Wisconsin. I am offended when I see products in stores, and I will call the company and tell them which stores, where they are what the products are and ask them to come and get them out! I have done it more than once, and Paul Mitchell was one company who obliged with no problem. I would expect no less from them, as I had the fortunate experience to work with Paul Mitchell himself, before he died. He was an extremely professional man. So, I am glad to see that someone has taken the time to expose this for what it is. ..... and yes, my salons name is Hot Locks, and it is located in my home as a separate area/entrance.

    ReplyDelete
  5. This comment has been removed by the author.

    ReplyDelete
  6. Search for a shading that nearly looks like your skin tone. Attempt diverse shades and apply them in with various utensils until the point that you locate the correct look.
    beauty

    ReplyDelete
  7. At the point when tried, the microscopic organisms developing in the footbaths could have caused somebody a significant skin disease. Sadly, official investigators normally reviewing Salon premises are not as regular as it once might have been.
    Best Brazilian wax near me

    ReplyDelete

  8. Independent: This specific kind of support trimmer is essentially powered with human vitality, electricity or fuel. In the event that we talk about the one which works with human vitality, it doesn't require any fuel. best trimmer brands in india

    ReplyDelete
  9. Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. dog bath tub for home

    ReplyDelete
  10. I usually buy facebook likes for my photo from this site https://viplikes.net/ and advise you to repeat after me

    ReplyDelete
  11. Body Wave Hair is popular because of its versatility. It has lots of volume, can be worn curly as-well as bone straight. Hair Color comes in 1b.

    ReplyDelete
  12. Your blog has chock-a-block of useful information. I liked your blog's content as well as its look. In my opinion, this is a perfect blog in all aspects. Cocaine

    ReplyDelete
  13. I’m going to read this. I’ll be sure to come back. thanks for sharing. and also This article gives the light in which we can observe the reality. this is very nice one and gives indepth information. thanks for this nice article... best product review site

    ReplyDelete
  14. If you are looking for more information about flat rate locksmith Las Vegas check that right away. 高血壓能吃犀利士嗎,https://www.bchealthinfo.com/news/1

    ReplyDelete
  15. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me. http://royalhairstudio1.simplesite.com

    ReplyDelete
  16. Because it'll take numerous periods for tanning salon boca raton, test with the salon to peer in the event that they provide packages.

    ReplyDelete
  17. We have sell some products of different custom boxes.it is very useful and very low price please visits this site thanks and please share this post with your friends. OOMNEX

    ReplyDelete
  18. Thanks for sharing a piece of knowledgeable information with us, I got some valuable information in your article. It was awesome to read it. keep sharing great content with us.
    custom made onboarding kit

    ReplyDelete

  19. Digital commerce, also known as e-commerce , is indeed a business concept that allows businesses and individuals to buy and sell goods through the Internet. The growth of online developers in India has been fueled by advancements in the IT industry and increased consumer understanding of the Internet.
    PPC company in India
    PPC Company in USA
    Social Media Marketing Agency in Delhi
    Adwords- PPC Management Company Delhi
    Website Development company in ranchi
    Creative Web Development Company

    ReplyDelete
  20. Do not give the price more importance. Less price does not imply a bargain. If a pair is for free but it cannot meet your expectations or requirement, it will be of no value, hairdressing scissors

    ReplyDelete
  21. This comment has been removed by the author.

    ReplyDelete
  22. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. https://massage-spas-site.yolasite.com/

    ReplyDelete
  23. I am glad you take pride in what you write. This makes you stand way out from many other writers that push poorly written content. Japan Scissors USA

    ReplyDelete
  24. I wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your site to check out the new stuff you post. Riboceina

    ReplyDelete
  25. It should go without saying that you would not want any of your house to have these dangerous microorganisms. Unfortunately, a lot of the components in our house are susceptible to the growth of mold. PE Shrink Film

    ReplyDelete
  26. It's crucial that your keywords don't make up more than 12% of the entire text of your website, since Google may interpret this as spam. You may hear from some SEO experts that keyword density is a hoax. Social media companies in Philadelphia

    ReplyDelete
  27. I value the article. Really thank you! Much obliged. korean wave perm price

    ReplyDelete
  28. Thank you for your blog. Really thank you! Fantastic. best peekaboo hair singapore

    ReplyDelete
  29. welcome :https://www.ivivalaser.com/

    ReplyDelete

Thank you for reading and then commenting on my post! I appreciate your support and I hope my blog has been helpful to you! Let me know if you have any beauty related questions or products you'd like reviewed by sending me a message using the contact form on the right (which can not be seen on mobile devices).
-Angela ♥