Packaging – 5 (excellent)
Scent – 3 (average)
Longevity – 4 (very good)
Hold – 5 (excellent)
Texture – 5 (excellent)
Overall:
This is my favorite American Crew Men’s Product. I love the packaging first of all, it’s clean, simple and masculine. It smells alright, it’s not feminine or strong, but it’s a little… powdery. However it is a very weak scent so it’s not a big deal. A little goes a pretty long way and it holds very well if you have fine-normal hair. It also has a medium shine that gives shine without looking wet or greasy. I also love the texture of the product, it is pliable and very easy to use. This product is great for achieving “standing up” looks such as Macklemore, Ryan Lewis, and Jimmy Fallon sport. I think if you have thicker hair you should try something a little more heavy duty like Fiber or Grooming Cream.