Why does my hair turn yellow in the first place?

So when you go blonde there are varying shades of yellow that live at that levels. This ranges from Gold to Pale Yellow. Now when you go blonde what you are doing is breaking down pigment. White is actually the lack of pigment in your hair or skin. So because of this it is super easy for your hair to show those undertones or to accept pigment from hot tools and elements that will make your hair look yellow.
So how do I prevent it?
There are a few options. One is to regularly tone your hair. A lot of hairstylists will charge you less than a full color application to just tone, especially if you aren't getting it cut or blown out/styled after. You can go in after 3-4 weeks and have your hair re-toned between root retouches.


Purple shampoos can be used a variety of ways. You can use like a normal shampoo to maintain your blonde. You can use it in the shower and leave it in your hair for 5-10 minutes for a little extra toning power. You can use it on dry hair for the most effective toning results (you can click here to see a step-by-step of the dry method).
Make sure if you use any of these methods that you use a very rich conditioner. A lot of purple shampoos are more drying because they lift the cuticle in order to deposit the toner. It's a great time to bust out your favorite deep conditioning mask. However any lightweight or volumizing conditioners are not recommended at this time.

Some of my favorite toning shampoos are the Joico Color Endure (red bottle pictured on above on the left), because it is gentle, effective and more hydrating than your average purple shampoo. AG Sterling Silver (pictured on the right) is another fan favorite. It was one of the best sellers when I worked at Ulta, and I myself pick it up often. Everything from AG is recommended by PETA, it's vegan, cruelty free as well as free of gluten, salt, parabens, DEA and PBA. This one also smells like coconut and it is amazing! Another one I love is the Framesi Color Lover Dynamic Blonde (bottom left, white and purple bottle) is another potent and gentle purple shampoo.

So now you have a few options of how to prevent yellowing in your hair! Drop your favorite methods and products in the comments below!
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Thank you for reading and then commenting on my post! I appreciate your support and I hope my blog has been helpful to you! Let me know if you have any beauty related questions or products you'd like reviewed by sending me a message using the contact form on the right (which can not be seen on mobile devices).
-Angela ♥