REVIEW: Tyra Beauty What Lipstick

Packaging - 5 (excellent)
Wear - 1 (bad)
Longevity - 1 (bad)
Hydration -  3 (average)
Variety - 1 (bad)
Overall:



Tyra Beauty products are fairly new to the market. They debuted in December of 2014 and have been created as a Direct Sales Company that is high end, edgy and fun. I have been excited to try several products from this company since the founder is my idol (Tyra Banks)! However I am not in love with all the products. This being one of the biggest let downs.

The packaging is great. It is high end, attractive and functional. However the lipstick doesn't last longer than your average NYX products. Tyra Beauty has two lipsticks, one that is bold and shimmery and one that is matte. What Lipstick is the matte one. It is very hydrating, however because of how sheer it is I do feel like I have to pile it on to see a lot of color. Plus the lipstick isn't really matte. Matte usually means it isn't shiny. These have more of the typical satin or cream finish, but not what I would call matte.

The biggest let down is the variety. When I first tried this there were only 2 shades, and I assumed that over the next few years there would be TONS, since lipstick is kind of the hot product right now (I mean who can even glance at Instagram without seeing a picture of a perfectly outlined lip?). And while they have created new lip items over the last few years (at first they only had the metallic shine lipstick and the "matte" lipsticks, but now have glosses, plumping glosses, a liquid lipstick as well as a second cream lipstick and lip liners). So while they have more than tripled the amount of lip options they have, they haven only expanded the What lipstick to have 4 shades. A light pink nude, a bold red, a hot pink, and an orange tone. So if you did fall in love you would be limited.

Overall this was a big let down for me. You would have better luck with the same quality going for a NYX lipstick, which is only $8 in stores compared to this $24 online only brand.

EDIT: I also have to put this out there, because I want to support brands that do good in the world. Tyra Beauty was launched as a MLM. Tyra Banks said she wanted to help women be empowered and earn income and be bosses, and take control of their life. She cited her mother's journey in an abusive relationship where she stayed for a long time because she couldn't get out, and Tyra said she wanted to help women like her mother become independent. I was actually selected as one of the first 200 reps for this company, but left fairly early on as I was not a fan of the way the company was run, and several of the products. However many women endured some of the bumps along the way and I always said "in 10 years, it'll be a great business to jump into I am sure". Well they announced the other day that they will no longer be doing direct sales and are closing the door on all of the women who have worked very hard to build this company up. They will continue selling and promoting the brand, but will no longer be an MLM. Tyra also imparted that she never wanted it to be Direct Sales in the first place (what happened to that vision you said you had, that dream?) and only did it because her business consultant said it would be more profitable. They spent MONTHS telling these women that nothing was going on, there was no consideration or talk of closing the doors to direct sales. They said DAYS before the press release that they were not closing that door. Take it for what you will, but to me the integrity of a company matters.